Data Points
Real Simple’s Latest Magazine Is Shoppable, Thanks to Pinterest
The Pinterest and Real Simple initiative borrows the logic of retail media to improve attribution.
Politico Gets Access to More Reader Data, Launching Its First Consumer Registration Wall
Politico will use the captured data to improve its advertising and product strategies.
Google Rolls Out SGE: Here’s How Publishers Are Responding
Publishers had already seen a $2 billion loss in ad revenue within Google's pilot version.
The 6 Factors for Creating Attention-Grabbing Brand Moments
How to make your brand activations and creative marketing newsworthy.
How Brands Like Diageo, Progressive and eBay Are Using Gen AI to Tailor Ads
Relevant content is more effective, but diverse data training remains a hurdle.
Longtime Condé Nast Chief Revenue Officer Steps Down
EXCLUSIVE: Pamela Drucker Mann has been with the media company for nearly two decades.
ADWEEK’s Media All-Stars Are Embracing Changing Technology
These honorees are crafting standout strategies and helping clients maximize their budgets.
Molly Baz’s Pregnant Body Is Too Risque for Times Square
Controversy over the lactation cookie campaign from Swehl highlights double standard for women's bodies.
You Can Now Talk to ChatGPT With OpenAI’s Real-Time Voice and Video Capabilities
GPT-4o is 'the end of prompting and beginning of conversations with AI models.'
How Snap and Scope3 Aim to Improve Carbon Measurement for Social Ad Formats
The climate impact of social media ads has previously been measured by estimating impact using carbon calculators.
How Creator Agencies Prepare for a ‘Deepfake Summer’
“It’s going to be a deepfake summer,” said Gartner vp analyst Nicole Greene.
ADWEEK’s Audio Awards 2024 Jury Revealed, Including WPP, Netflix,We Are Social and talkSPORT Execs
The ADWEEK Audio Awards 2024 winners will be announced July 16.
Breaking Storytelling Boundaries With Crunchyroll
COO Gita Rebbapragada on the strategic innovations driving the animation streamer's growth.
Leaked Deck Reveals How OpenAI Is Pitching Publisher Partnerships
OpenAI's Preferred Publisher Program offers media companies licensing deals.
The Loneliness Epidemic and Media Consumption: What Marketers Need to Know
More-so than attention metrics, there is a bigger macro trend that could be affecting today's media investments.
